1. What the free plan is, and what it is not
The free plan is a calendar, a client list and a list of services with prices and durations, plus a waiting list. There is no time limit and no credit card. It replaces a paper diary or a notes app.
It is not a booking page, it does not send WhatsApp messages and it does not send reminders. It does not issue invoices or receipts either. If your plan was to switch on automatic reminders or invoices for free, this is not that.
2. Lumea is NOT for you if you need clients to book themselves
An online booking page, so clients can pick a time at midnight without you, starts at the Starter plan (30 shekels a month, VAT included). On the free plan every appointment is entered by you or your team.
If self-booking is the main reason you are buying software, count on a paid plan from day one.
3. Lumea is NOT for you if you want reminders without paying for Pro
Automatic WhatsApp reminders start at the Pro plan (118 shekels a month, VAT included). Starter lets you send WhatsApp messages by hand, one client at a time, which is not the same thing.
If your biggest problem is clients who forget, price the Pro plan, not the free one.
4. Lumea is NOT for you if you want deposits or invoices on the free plan
Taking a deposit when a client books, and issuing tax invoices and receipts, both come with Pro. The same plan includes Google Calendar sync, reviews, gift cards and bookable resources such as rooms and chairs.
Invoices are for businesses registered in Israel. Memberships and packages are on the Business plan (300 shekels a month, VAT included).
5. When Lumea is a good fit
Lumea fits best when you are small or just starting, most of your clients already book by phone or WhatsApp, and you want a tidy diary and client list without paying anything. It also fits when you expect to grow into booking, reminders and invoices and want to keep your data in one place as you do.
- You take bookings by phone or WhatsApp and want them in one calendar.
- You want a client list and service prices that do not live in a notebook.
- You are fine paying later, once the business needs online booking or reminders.
- You work in Israel and want invoices and receipts from the same system when you reach Pro.
6. How to decide in two minutes
Write down the one thing that must work on day one. If it is a diary and a client list, start free. If it is online booking, WhatsApp messages, reminders or deposits, compare the paid plans against anything else you are considering, and choose on the real monthly price. Current prices are on the pricing page.
Questions people ask
Is the free plan really free forever?
Yes. It has no time limit and needs no credit card. It includes the calendar, clients, services and the waiting list.
Can clients book themselves on the free plan?
No. The online booking page starts at the Starter plan.
Do automatic reminders cost extra?
Automatic WhatsApp reminders come with the Pro plan. Starter allows WhatsApp messages you send yourself.
Are invoices included for free?
No. Tax documents come with the Pro plan and are for businesses registered in Israel.
Do prices include VAT?
Yes. The prices on Lumea's pricing page include VAT.



