The Lumea blog
Practical ideas for salons, clinics, studios and independent professionals: pricing, online booking, marketing, team scheduling and the everyday side of running an appointment business.
- Marketing6 min read
How to set up a simple client referral scheme
A calm, practical way to turn word of mouth into a habit: who to ask, a small reward that fits your margins, how to track it by hand and how to say thank you.
Read the post - Marketing7 min read
12 low-cost marketing ideas for a small salon or studio
Twelve practical, low-budget ways to get noticed: Google profile, before-and-after photos with consent, WhatsApp status, referrals, local partnerships and more.
Read the post - Marketing6 min read
How to get clients to rebook before they leave
Practical ways to turn one visit into a regular habit: rebook at the chair, suggest a date, send gentle follow-ups and use a waiting list, without pressure.
Read the post - Marketing6 min read
How to collect more reviews and handle a bad one
Ask for reviews at the right moment, make leaving one easy, reply to every comment and respond calmly to criticism, without ever faking or buying reviews.
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